Deejai's story
OUR HISTORY & BEGINNING
Original philosophy, new journey
Our family has grown up in the snack industry with the philosophy ‘To develop and produce only
quality products for consumers’.We aim to integrate the heritage of knowledge with accumulated
experiences from the family business to develop and create new things. This passion has led us
to found “Da Jia Co., Ltd.” in 2013. Our mission is to create, develop and produce
valuable snack food products considering all stakeholders in order to grow sustainably.
DEEJAI BACKGROUND
Original Value
Thailand is home to an endless range of rice varieties, one of which is the world’s famous “jasmine rice”.
This has brought our passion to create the premium rice snack in our style with the product concept of
connecting between rice value and Thai value.
We have developed the first snack under our brand with Thai jasmine brown rice, the most important
ingredient. Rather than white rice, we choose brown rice because of its higher nutrition values. We take
a serious step in selecting and developing our flavors to ensure that we only serve the authentic taste
of Thai. Our package design is also blended with the local inspiration.
Finally, in 2019, we deliver to you “Deejai” Thai jasmine brown rice snack.
We hope that, with our Deejai snack, you will experience the real touch of Thai.
